The Agenda for Action seeks to encourage nonprofit organizations to focus their management practices and decisions on the results they intend to achieve for their participants. This focus goes beyond just measuring the results to actually using the results to increase the effectiveness of their services and improve their service outcomes. Put another way, the agenda encourages not just outcome measurement, but outcome management as well. Other performance measurement elements, such as financial condition and efficiency of operations, although important, are not addressed. (Author abstract, modified).
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