How to FIRE Up an Investment-Worthy Case for Program Support

Session Date and Time
Summit Session Moderator(s)
Dr. Stacey Bouchet, Products Specialist, National Responsible Fatherhood Clearinghouse, Baltimore, Maryland
Summit Session Presenter(s)
Bernice Sanders Smoot, Founder and President, Saint Wall Street, LLC, St. Petersburg, Florida
Year Published
Author (Individual)
Bernice Sanders.
Author (Organization)
Saint Wall Street
Resource Type
Fatherhood Summit Session
Resource Format
Resource Language

Legislators and nonprofit funders say they are looking for evidence of return on investment. The Saint Wall Street “Program Return on Investment (PROI)” model has helped fatherhood and other family service programs across America demonstrate this important value and use it to substantially increase support for their programs.

This session sought to help fatherhood programs assess their case-making value based on three questions: What is the problem? How is my program different and better at solving the problem? Where is the proof?

Participants also learned how to use a PROI case to:

  • Build or strengthen brand identity in ways that make the program stand out
  • Lead value-consciously to save money and make the program worth more money
  • Qualify for more and larger funding opportunities

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