Good Marketing Fans the Flame: The Responsible Fatherhood Media Campaign Toolkit

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Session Date and Time
Jun 5, 2019, 4:15 - 5:30pm
Session Moderator(s)
Meghan Heffron, Family Assistance Program Specialist, Office of Family Assistance, Washington, D.C.
Session Presenter(s)
Madeline Miller, Campaign Director, The Ad Council, New York, New York
Year Published
2019
Author (Individual)
Miller
Madeline.
Author (Organization)
The Ad Council.
Resource Type
Fatherhood Summit Session
Resource Format
PDF
Resource Language
English
High-quality marketing materials can help local practitioners promote fatherhood programsand generate excitement about the responsible fatherhood message. The Responsible Fatherhood Media Campaign Toolkit is a free and easy-to-use resource to reach fathers, community members, social media followers, and local media.
 
This session will describe toolkit resources, including the National Responsible Fatherhood Clearinghouse’s Dad Jokes public service announcements (PSAs) and the new Dance Like a Dad campaign. The presentation will explore how practitioners can use professionally-produced materials, such as videos, still images, customizable flyers, and social graphics. The presenter will also provide tips and strategies for promoting the fatherhood PSA campaign to local media.
 
By the end of this session, participants will be empowered and inspired to use the toolkit to share the responsible fatherhood message in their own communities. And they may learn some new dance moves and dad jokes as well!

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