Getting the Word Out About Dads: From Messaging to Marketing to Social Media

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Session Date and Time
Jun 4, 2019, 3:30 - 4:45pm
Session Moderator(s)
Meghan Heffron, Family Assistance Program Specialist, Office of Family Assistance, Washington, D.C.
Session Presenter(s)
Madeline Miller, Campaign Director, The Ad Council, New York, New York
David Miller, Social Media Manager, National Responsible Fatherhood Clearinghouse, Washington, D.C.
Year Published
2019
Author (Individual)
Miller
Madeline. Miller
David.
Author (Organization)
The Ad Council. National Responsible Fatherhood Clearinghouse.
Resource Type
Fatherhood Summit Session
Resource Format
PDF
Resource Language
English

This exciting session will explore strategies to effectively promote responsible fatherhood through local media outreach and social media campaigns.

Presenters described how practitioners can market their fatherhood programs and advance the responsible fatherhood message through proclamations, videos, still images, customizable flyers, social graphics, and social media content. The session also discussed how to craft individualized media and social media outreach in local communities.

By the end of this session, participants should have been able to:

  • ​Be empowered and inspired to share messaging on social media and conduct outreach to the local media
  • Understand promising practices for marketing through the media and social media
  • Learn how to create messaging to expand awareness of fatherhood programs and recruit new program participants

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