The success of every healthy marriage initiative depends on getting the word out about the program. In addition to making the community aware of the services offered, quality marketing helps recruit participants. While some organizations will have a media or advertising budget, many will not. This Tip Sheet provides ideas on how to get free or discounted print and broadcast media coverage for your initiative/program. Tips on developing radio Public Service Announcements (PSAs), TV PSAs, relationships with the media, and writing press releases are also available in the following resources: Writing Radio PSAs, Writing TV PSAs, Developing Media Relations, and Writing a Press Release for a Healthy Marriage Program. (Author abstract)
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