Coaching Boys into Men

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Publication Date
June 1, 2015

Ed. Note: This is a repost from the ACF Family Room Blog. View the original post.

Recently, I had the privilege of visiting Family and Youth Services Bureau grantee Futures without Violence in San Francisco. For more than 30 years, “FUTURES" has been providing groundbreaking programs, policies, and campaigns for the community. Its work targets individuals and organizations working to end violence against women and children around the world. 

Future’s Director of Public Education Campaigns and Programs Brian O’Connor and I talked about the Coaching Boys into Men (CBIM) program. This innovative campaign is something that should be promoted all over the country.

Coaching Men into BoysThe program began in 2000 as a media campaign to engage men as fathers, uncles, teachers and coaches to teach boys to respect women. It also educates them that violence never equals strength. The success of this media campaign, and the influence of athletic coaches in the lives of boys and young men, led to the creation of a great teaching resource. Launched in 2004, the Coaching Boys into Men Playbook serves as a sports-based violence prevention tool.

The Playbook was created with counsel from coaches of the National High School Athletic Coaches Association (NHSACA). This Playbook uses "coaching" as a metaphor to engage athletic coaches to help shape the attitudes and behaviors of their young male athletes. Check out the Playbook.

In 2008, CBIM created the Coaches Kit. It was developed with advice from NHSACA and coaches across the country that have used the playbook with their athletes. The kit is a complete set of tools that coaches can easily use throughout the season to help their athletes. It helps build respectful relationships and prevent violence. You can download the kit here.

Brian and I spent time discussing what we could do to help promote CBIM and how CBIM could connect others with ACF programs. We believe this is the first step in a mutually beneficial partnership. I encourage others to check out the meaningful and important work that Brian and his team are doing.

Robert Garcia, Regional Administrator, Region 9